Quite simply, a podcast Training is material, like a class, that is delivered in the form of audio, as if it were a radio show. However, instead of being broadcast live, it is recorded so that the viewer can listen to it whenever they feel like it. It is an increasingly common practice, especially when video resources are not readily available. In recent years, thanks to the greater presence of digital tools in everyday life, both consumers and companies are adapting to take full advantage of these resources. Podcasts are a very clear example of this, helping to modernize training, in addition to other areas, such as audio-marketing, for example.

 What are the main advantages of the podcast in training?

 Podcasting has become more common for a variety of reasons, both inside and outside companies. Some examples of their main contributions to training programs follow.

 1.More dynamic content

Absorbing content via text and via audio are two considerably different experiences. Hearing another person’s voice as they explain their content is a more efficient way of learning for many people, and it requires less focused attention over an extended period of time, saving you some mental energy. The simple fact that the information is presented in a dynamic format already contributes a lot to the absorption of certain types of content. Something especially important in corporate training, where each instruction and learning has a very high impact on the work that is delivered to the end customer.

 2.Does not depend on a specific location

 One of the first limitations in the development of many corporate training, especially face-to-face training, is the availability of a suitable location. In many businesses, there is not a large enough room where you can gather all the employees. Likewise, distance training requires all participants to be available and present at the same time. With the use of the podcast in training, you can minimize this type of problem. Since recordings are used instead of live broadcasts, each person can watch where they see fit and when they see fit, without depending on an intercession in the availability of everyone’s schedule.

 3.Reduced production cost

 There are several ways to promote distance training, each with its pros and cons. However, one of the cons that weighs the most for entrepreneurs is precisely the initial investment, especially in video resources, broadcast preparation, among other things. Depending on the type of business, it can be virtually impossible to have all of these at your disposal easily.

 Given this perspective, podcasts become a much more efficient channel. Firstly, since all that is needed is an audio recording system, the total investment cost is much lower in relation to the quality you get. In addition, it is easier to prepare a suitable recording station in any home.

 4.Ease of replication

 As we already mentioned, the more people need to access the same training, the more difficult it is to get it transmitted with the necessary quality. If face-to-face training, it is important that everyone has access to the same equipment and resources during each session. If they are live broadcasts, all collaborators must be able to access and watch with the minimum quality.

 With podcasts, this problem is much less. Just make the file available to be heard on your company’s training platform, in a cloud folder or in another available medium. That way, all the training information will be quickly available to your employees without much difficulty.


 5.Recordings can be archived and reused

 Once training is created, you are likely to reuse it in the future, especially if it is a very basic topic about the industry or your company as a whole. So having to reinvest in these programs too often is not the most efficient way to make your investments. Therefore, the use of the podcast in training presents one more solution: archiving recordings. Once a material is prepared and has the quality you want, just keep it stored and re-introduce it to new collaborators when necessary. That way, you only need to redo the training when there is a change in your content.

 6.Time saving

 Last but not least, a podcast is also a more efficient investment of your time and your team. In normal training, it may be necessary to repeat them several times, requiring you to spend more time as an instructor and less time in other areas of running your company. Having recorded podcasts, which can be played at different times with much less effort and investment, is a much better way to save your time in the long run. Likewise, your team’s time is also preserved, as they can allocate training time as they see fit in their routines. With this information, the importance of using the podcast in corporate training is already very clear. For those who need to manage a team remotely, it is an extremely useful tool.

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